Ideal blog

AI for Recruiting: News, Tips, and Trends

What To Look For In A Resume When Screening Candidates

When a job posting for a high-volume role receives more than 250 applicants, it’s essential to know what to look for in a resume to find qualified candidates.

LinkedIn’s data tells us 69% of talent acquisition leaders report their hiring volume has increased, but only 26% say the size of their recruiting teams increased.

Having an organized system for resume screening will save you time and make your life a lot easier.

Here are 4 things to look for in a resume to find qualified candidates.

1. Work experience

The qualifications for a job should be based on which skills, traits, and behaviors are necessary to be successful in the role. Continue reading

Recruitment Marketing: A How-To Guide For Innovative Recruiters

One of the biggest HR trends of the year is the rise of recruitment marketing. So what exactly is it, how does it help you attract qualified candidates, and how should you measure whether it’s working for you?

Ideal presents this handy how-to guide on recruitment marketing for innovative recruiters.

I. Recruitment marketing defined

Recruitment marketing is applying marketing best practices, such as analytics, multi-channel use, targeted messaging, and tech-enabled automation, to attract, engage, and nurture candidates who haven’t yet applied to a job and converting them into applicants by communicating your employer brand and value.

For active candidates, recruitment marketing creates brand awareness of your company, interest in your open roles, and keeps candidates informed and engaged throughout the recruitment funnel. Continue reading