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AI for Recruiting: News, Tips, and Trends

Recruitment Marketing: A How-To Guide For Innovative Recruiters

One of the biggest HR trends of the year is the rise of recruitment marketing. So what exactly is it, how does it help you attract qualified candidates, and how should you measure whether it’s working for you?

Ideal presents this handy how-to guide on recruitment marketing for innovative recruiters.

I. Recruitment marketing defined

Recruitment marketing is applying marketing best practices, such as analytics, multi-channel use, targeted messaging, and tech-enabled automation, to attract, engage, and nurture candidates who haven’t yet applied to a job and converting them into applicants by communicating your employer brand and value.

For active candidates, recruitment marketing creates brand awareness of your company, interest in your open roles, and keeps candidates informed and engaged throughout the recruitment funnel. Continue reading