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10 Stats On Candidate Messaging Every Recruiter Should Know [Infographic]

Adrian Dixon

August 14, 2017

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The war for talent has pushed the focus onto the candidate experience. A big part of candidate experience is candidate messaging.

The “candidate as consumer” mindset combined with the rise of AI and automation has led to a lot of recruiting tech investment for candidate messaging.

Here are 10 stats about candidate messaging that recruiters need to know summarized in an infographic.

 10 Stats On Candidate Messaging Every Recruiter Should Know

Candidate messaging stat #1

Job seekers seem to welcome the development of AI and chatbots.

A recent survey by Allegis found:

  • 58% of candidates are comfortable interacting with AI for initial questioning in the application process
  • 66% are comfortable interacting with AI and chatbots for interviewing scheduling and preparation 

Candidate messaging stat #2

The quest to attract and win over candidates is fundamentally changing the application process to become mobile-first. This has led to the rise in recruiting texts.

A survey by Software Advice found nearly 2/3rds – 66% – of job seekers consider it acceptable to be contacted via text message by a recruiter.

Candidate messaging stat #3

According to Software Advice, 14% of job seekers consider it inappropriate for a recruiter to text them outside of business hours.

Most candidates prefer to be contacted earlier in the day: 29% prefer to be to texted between 8-10am and 29% prefer to be texted between 10am-12pm.

Candidate messaging stat #4 – #6

According to CareerBuilder, there are some generational differences in how candidates prefer to be contacted.

  • 57% of Millennials prefer to be contacted by email over phone calls
  • 47% of Gen Xers have equal preferences towards email and phone calls
  • 58% of Boomers prefer to be contacted by phone over email

Candidate messaging stat #7

While the human touch is important to job seekers, a substantial percentage sees the value of automating parts of the process.

CareerBuilder found 33% of job seekers want to receive an automated email after they apply which outline the next steps in the process.

Candidate messaging stat #8

Candidates like messages from recruiters to be short and sweet.

LinkedIn’s data shows recruiters can increase their response rate by 27% by keeping their InMails shorter than 200 words.

RecruitLoop suggests the optimal recruiting email is between 150–250 words.

Candidate messaging stat #9

Indeed’s survey of candidates asked them, “Once you’ve applied to a job at a company, which of the following actions builds trust?

The top reply was, “The company views your application promptly and reaches out” with 53% of candidates picking this option.

Candidate messaging stat #10

Borrowing data from our friends in sales, Yesware analyzed over 500,000 emails and found:

  • 30% of recipients replied to the first email
  • 21% replied to the second email
  • 25% replied to a subsequent email 

The lesson here: it pays to be persistent and use a recruiting software with an automated email marketing function.