Sep 28, 2016
Post by Kayla Kozan

Kayla Kozan

Visit at The Startup Pavilion, Booth 1246DD We wait for it all year—alongside hundreds of employers, thousands of attendees and a long list of incredible keynotes. With so much going on all at once, it can be pretty overwhelming. Here are our 3 tips for getting the most out of the HR Tech Conference: Ideal’s 3 Ways To Hack HR Tech 2016: #1) Wake Up Early, Go To Bed Late

It’s a jam-packed week. If you’re not attending a session, you’re probably walking the tradeshow floor or grabbing a drink with one of your customers. We try to fit in as much time with our customers as possible. Continue reading

Sep 23, 2016
Post by Ji-A Min

Ji-A Min

One of the fastest growing areas of HR is people analytics. But understanding how to best leverage people analytics software can be challenging. To help you learn more, I’ve asked industry experts for their advice on best practices for using people analytics software.

Dr. Benoit Hardy-Vallée, IBM Kenexa Leader:

The best people analytics software is human judgement.

The key to getting insights first starts with a true desire to answer important questions using data and evidence.

No software will provide that desire for evidence-based learning. People analytics software first and foremost needs to be able to function as a tool to empower human decision making. Continue reading

Sep 22, 2016
Post by Ji-A Min

Ji-A Min

People analytics thought leader Josh Bersin has stated that workplace diversity and inclusion is a top priority for 2016. Companies have notably stepped up. Intel CEO Brian Krzanich has pledged $300 million to increase the diversity hiring of women and underrepresented minorities.

It’s time to step up and do more. It’s not good enough to say we value diversity. -Brian Krzanich, Intel CEO

That’s why I’ve created this 6 step how-to guide for attracting diverse candidates to help you achieve your diversity hiring goals.

What is diversity hiring? A definition

Diversity hiring is hiring based on merit with special care taken to ensure procedures are free from biases related to a candidate’s age, race, gender, religion, sexual orientation, and other personal characteristics that are unrelated to their job performance. Continue reading

Sep 21, 2016
Post by Ji-A Min

Ji-A Min

SHRM identifies people analytics for recruitment as one of the top recruiting trends of 2016. When it comes to recruitment and talent acquisition, Aberdeen’s talent acquisition survey recommends that HR “prioritize analytics” and “invest in innovative technology options.” The adoption of people analytics for recruitment holds the promise that the recruitment function can become even more valuable and strategic within a company.

To help you along, I created this handy pocket guide on how to use people analytics for recruitment.

What is people analytics for recruitment?

People analytics as the use of data and data analysis techniques to understand, improve, and optimize the people side of business. Continue reading

Sep 20, 2016
Post by Ji-A Min

Ji-A Min

Salesforce has long been a leader in workplace equality and workplace diversity initiatives.

In terms of diversity hiring, Salesforce implemented their version of the Rooney Rule by interviewing at least one female candidate or underrepresented minority for executive positions.

In terms of equal pay, Salesforce recently assessed the compensation of more than 17,000 employees and spent $3 million to equalize the pay between female and male employees of similar tenure, levels, and performance.

And the workplace equality numbers are speaking for themselves according to Salesforce. In 2015, nearly 40% of all new Salesforce hires in the US were women or members of an underrepresented minority group (e.g., African American, Hispanic, Native American), which was an increase of approximately 5% over the previous 12 months. Continue reading

Sep 15, 2016
Post by Ji-A Min

Ji-A Min

Shortlisting candidates is the most time-consuming (and tedious) part of a recruiter’s job. Because 75 to 88% of resumes received for an open req are unqualified, it takes approximately 23 hours to screen resumes and shortlist candidates for a single hire.

Recruiters and talent acquisition professionals desperately need an effective tool for shortlisting candidates to speed up time-to-hire.

That’s why I created this list of the 6 best tools for quickly, accurately, and cost-effectively shortlisting candidates.

1. Job postings that shortlist candidates through job matching

Job postings are still the top source of hires: 31% of hires come from job search engines and job boards. Continue reading

Sep 14, 2016
Post by Kayla Kozan

Kayla Kozan

Ever find yourself in a heated discussion with other members of a hiring committee because you couldn’t seem to reach consensus on a candidate?

There are a number of reasons for this type of disagreement, but they generally boil down to a single issue: You haven’t clearly defined the role. This means that some interviewers may end up evaluating candidates on irrelevant criteria or neglecting to assess the most important qualities for the role.

That’s why the structured interview approach is so powerful.

Instead of relying on gut feelings and the personalities of the interviewers, you begin with a strategic kick-off meeting between the hiring manager and talent acquisition. Continue reading

Sep 12, 2016
Post by Somen Mondal

Somen Mondal

#PowerUpHR: People Analytics & Cognitive Technology

What I Got Out of the 2016 IBM HR Summit

It has been a couple days since the close of IBM’s 2016 HR Summit and I am still taking in everything I saw. At a high level, IBM’s annual HR Summit is a 3-day conference for all things HR tech.

Going in I expected to see some great keynotes but I was blown away by the passion of every person I spoke with. To see not just speakers, but all attendees so devoted to bringing data to HR was very inspiring. The event gathered entrepreneurs, engineers, HR professionals and thought leaders from around the world. Continue reading

Sep 6, 2016
Post by Ji-A Min

Ji-A Min

With unemployment down and turnover up, 86% of recruiters believe it’s currently a candidate-driven market. This makes it difficult for smaller to mid sized companies to compete for the top talent they need to grow in smart directions.

That’s why Ideal is partnering with Kelsie Davis, HR Insights Specialist at BambooHR for a 30-min webinar on 4 Ways To Compete For Talent In A Candidate-Driven Market with tips on:

Developing your employer brand Creating a positive candidate experience Offering a total compensation package Filling your recruitment funnel using novel methods

Register now to reserve your seat for Sept 29 at 2pm ET. Continue reading

Sep 1, 2016
Post by Kayla Kozan

Kayla Kozan

People Analytics Intro

A 5 minute definition of People Analytics for VPs, salespeople, hiring managers and job candidates alike. This is what you need to know:

15 second definition:

The practice of making data-backed people management decisions within an organization. Most frequently referred to in hiring, retention and absenteeism management.


Likely the offspring of Google’s People & Innovation Lab (PiLab), People Analytics first caught the attention of professionals early 2013 in a highly publicized article, How Google Is Using People Analytics to Completely Reinvent HR.

Related terms: #HRtech, HR Technology, HR Predictive Analytics, HR Big Data Names to know: Dr John Sullivan (@DrJohnSullivan), Blog, Fast Company deemed him the “Michael Jordan of Hiring”, called him “the father of HR metrics”. Continue reading
Aug 30, 2016
Post by Kayla Kozan

Kayla Kozan

Carolyn Lawrence, Leader of Gender Diversity and Inclusion at Deloitte, will be presenting the 10 global human capital trends currently transforming the workplace. Learn more about the new organizational design, talent analytics and workplace diversity.

Is your organization ready for these 10 trends? Carolyn delivers an overview of what every modern HR professional needs to know. Brush up on the new terminology and technology that will save you time, save you money and, most importantly, make your job easier.

Carolyn will cover:

Continue reading
Aug 18, 2016
Post by Kayla Kozan

Kayla Kozan

Implementing People Analytics

Michael Cavaretta, Lead Data Scientist (before data science was cool) at Ford Motor Co. crafted a striking article on the fundamentals of analytics. With over 15 years experience, Michael points out the most critical question that is too often overlooked, “so what?”

Many analytics presentations crash and burn because no one answered the question, “so what?” 

We often talk about the power of people analytics and the potential it holds for business large and small. Michael even makes note in his piece, “Anytime you look at business metrics there is an opportunity to use analytics. A hot area right now is the application of big data and analytics to HR processes.”

It’s clear that human resources and hiring are itching for a revolution – but without defined strategy, many firms will fail. Continue reading

Jul 26, 2016
Post by Shaun Ricci

Shaun Ricci

The business case for people analytics

Most recruitment processes are simple:

You send in a resume A human reads it and decides they like the words on the page enough to interview you They bring you in for an interview and have a few people that are not well trained in interviewing, ask you questions The firm makes decisions based on the personality of the applicant and interviewer 1 in 3 new hires leave within 12 months

On the flip side, rejected candidates can go on to become extremely successful, leaving firms sorry they missed the chance when they had it. Continue reading

Jul 21, 2016
Post by Kayla Kozan

Kayla Kozan

Are you looking for a career change? Browse open sales roles on The easiest way to find a Sales job.

So what exactly is Inside Sales?

At its most basic level, Inside Sales is a form of Sales that utilizes technology in order to build a basis of clientele and create sales. However, times are changing and Inside Sales is no longer just a phone book and a landline. Inside Sales has adapted to incorporate social media, engaging videos, online demos, creative emails and more in order to generate high value transactions for the business.

Inside Sales is not only engaging and challenging, it brings to the table a new way to build relationships. Continue reading

Jul 7, 2016
Post by Ji-A Min

Ji-A Min

I’m thrilled and honoured to present our latest feature in the Women In Sales Awards 2016 magazine: Salespeople – Are You Wasting Your Time Acquiring Customers?

It’s the classic sales dilemma: How much time should you spend acquiring new customers vs. retaining existing customers?

A new study by Professor Carter and colleagues found some surprising results: On average, salespeople in their sample spent 9% too much time acquiring new customers, which represents a loss of nearly 11% in annual sales per salesperson.

The results found that on average, salespeople spent 54% of their time on customer acquisition activities. In this sample, 67% of the salespeople are misallocating their time and hurting their sales, with 49% over-allocating their time and 18% under-allocating their time to customer acquisition. Continue reading

Jul 4, 2016
Post by Kayla Kozan

Kayla Kozan

Just when you thought you were on top of the newest HR trends: video interviews, payroll automation, virtual conference rooms… “People Analytics” crops up. What does it even mean? And where should you start?

The term people analytics refers to any data-backed people management decision. While it seems to be the hottest buzzword in HR circles today, be weary of implementing too quickly. In an expert panel last week David Woodward, Chief Product and Innovation Officer at Ceridian put it well, “HR mustn’t run before it can walk. Getting an accurate headcount is still a challenge for some companies.” 

If this rings a little too true at your firm, don’t panic – small, calculated steps can quickly put you ahead of your competition and there is a lot of new software out there to help you. Continue reading

Post by Kayla Kozan

Kayla Kozan

This is How To Attract Top Millennials in Sales

You’re looking to add millennials to your sales team because they’re eager and hungry. The majority of them are unmarried and do not have kids, so they can give their job (and your company) 110% of their effort. You’re ready to hire but they’re not biting.

As a young professional, I get some very odd reactions when I tell my friends that I am pursuing a career in sales.

And I get it; the perceptions of salesmen are not great. Young professionals get the impression of an aggressive guy who will do anything to close a sale. Continue reading

Jun 23, 2016
Post by Kayla Kozan

Kayla Kozan

Q: How do I get better at closing B2B SaaS deals? A: Bartosz Majewski, Head Of Sales,

Are you looking for a job in sales? Browse open roles on Find your match and make more money.


I’ll give you a couple of pieces of advice.

First thing you could do is limit the number of clients you meet. This is a way to save time and focus on where the most opportunity is.

If your business is at the beginning, you’re gonna want to meet as many customers as you can – the networking effects will be a good boost early on. Continue reading

Jun 16, 2016
Post by Kayla Kozan

Kayla Kozan

Are you looking for a Sales role? Browse open sales roles on

Grant Cardone, a name synonymous with success and affluence, asked on his blog, “When will you become a Millionaire?” Followed by the statement, “The fact is to become a millionaire now you have to be great in sales.” We couldn’t agree more. So how do you get there?

Based on his advice, here are the 4 characteristics all sales greats have. They are hungry, loyal, persistent and they keep their standards high.

Keep this infographic handy as you work towards greatness.

Another great piece from the King of Sales! Continue reading

Jun 14, 2016
Post by Kayla Kozan

Kayla Kozan

Are you looking for a SDR job? Browse open sales roles on Find your match and make more money.

So you decided you want to make an impact in a fast-paced career, and are considering a Sales role. Great! An SDR (Sales Development Representative) job is where you can find your footing, and decide if this is the right path for you.

SDR Responsibilities

As an SDR, you’ll qualify leads—meaning, you will determine if people requesting more information (inbound leads) or people you’ve decided to contact on your own (outbound leads) are good sales prospects. This frees up salespeople or account executives to speak with only qualified leads. Continue reading