valentinestestPsychometric assessment may be the key to finding both your next sweetheart and salesperson – faster and with a lot less resume sorting and/or heartbreak.

Popularized by eHarmony.com, the idea of a statistically perfect romantic match first hit the online dating world in 2000. At a time when most people were still getting used to “e-mail” – a small but loyal contingent was getting behind the idea of letting an¬†algorithm¬†find their next soul mate.

Fast forward to 2014, and the eHarmony’s statistics are staggering. The service cites over 33 million registered users and on average, over 15000 individuals complete the online assessment every day. Perhaps even more striking is how the matchmaking sensation is seeping into other industries. A quick search online now offers tests to match your personality to your ideal pet, city, and even wine.

A more recent assessment adopters is the sales recruiting industry. Why sales specifically?

  1. Sales roles are inherently relationship- and personality-based
  2. Raw sales data can be easily pulled and analyzed to identify characteristics of top performers

While this development is still in its infancy, the practice of assessment stands to cut hours of work for sales managers and thousands of dollars from organizations’ recruitment costs. Dubbed the “next big thing in big data” by Bloomberg Businessweek, people analytics could be changing the way you find your next top sales performer by Valentine’s Day 2015!

Do you utilize psychometric testing in your sales recruitment process?

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Kayla Kozan

Kayla Kozan

Director of Marketing at Ideal
Kayla spent the last few years studying Marketing and Entrepreneurship on 3 different continents. Now covering the latest in predictive analytics, workplace diversity and big data. She has a keen interest in tech and discovering underrated brunch spots.
Kayla Kozan