Last week, I detailed how to use the best sales techniques to sell yourself to potential employers. Again, based on this excellent how-to guide by Matthew Bellows, I’ve created an email template to help you land a sales job without experience (and it’s not as hard as it sounds).
You will find countless articles and threads with advice on how to get a job. The sad and dirty truth is that it doesn’t matter how flawless your cover letter or resume are, chances are your job application will never be seen.
So how can you differentiate yourself? Create a targeted email to the director/VP of Sales where you want to work using the sales techniques outlined in the previous post like so:
[Be self-aware; be persuasive; research your customer] “The world of sales is transforming: To be successful in sales today you need to provide value to your customers through insights, build and foster relationships through social media, and be adaptive, optimistic, and intellectually curious. Not only is my generation (the Millennials) the most educated, optimistic, adaptive, and socially connected generation today, the results of a personality test I recently completed revealed that my strongest traits are X, Y, and Z. Research has demonstrated that people with these particular traits have the highest potential for sales success.
[Be persuasive; research your customer] Although I may lack sales experience, according to Hubspot’s Chief Revenue Officer Mark Roberge, prior experience can actually hinder selling, especially for innovative products. He states, “For us, experience didn’t matter as much…there was a strong correlation between success at HubSpot and less prior experience…As people have more experience, they become less moldable.”
[Be genuinely passionate; research your customer; add value] Instead of experience, what I can offer is my passion and eagerness to learn. My genuine excitement for Product X is demonstrated by my Tweets and my blog posts [link]. According to my research, the biggest pain points of Industry Z is A, B, and C. Based on this knowledge, I believe the strongest value proposition for customers of Product X is highlighting benefits P and Q, which will result in the desired outcomes D and E.
I’d love a chance to share ideas with you further…”
Bonus killer sales technique: Create a presentation deck of Product X and attach it to the email. Even better, create a video of your sales presentation and include the link.
Sales leaders want to know whether you can sell. So go out there and prove it: Sell yourself!
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