Reveals Research Findings on ‘Sales DNA’ of Top Performing Reps

After 3 Years of Research Studying 1000’s of the World’s Best Sales Executives – Debuts New Top Performer Benchmark

Toronto ON; April 19, 2016 – After 3 years of research, the online job marketplace for sales professionals, released their findings today after an exhaustive study of sales performance. Led by Head Data Scientist Ji-A Min, MASc, the study reviewed data on thousands of top performing sales executives to determine what personal traits correlated with sales success.

“Everyone has an opinion on what a top performing sales rep looks like. But until you conduct the research, those opinions aren’t fact,” said Ji-A Min. “ has been able to analyze 22 cultural fit values and 16 personality traits of thousands of top performing sales reps to create a new data-based top performer benchmark that can be used by businesses to dramatically improve their hiring.”

Highlights of the research reveal:

  • Top performers are internally motivated: they find the act of selling personally fulfilling above financial rewards.
  • Contrary to the stereotype of the ultra-competitive sales team, top performers prefer a more collaborative company culture.
  • Top performing BDRs are more driven to build relationships than Account Executives. has productized this research into a new Top Performer Benchmark, making it available to hiring managers globally. “We can now identify the DNA of a sales professional that will be more likely to succeed based on industry, geography, team size and corporate culture,” said Shaun Ricci, Co-Founder and COO of “For an employer, this means they can use our Top Performer Benchmark to hire sales professionals that are statistically more likely to ramp up faster, hit quota and stay longer.”

Starting today, the Top Performer Benchmark will be available to all customers using “We’re now offering a choice to companies that are hiring — if you have existing top salespeople, and you’d like more hires like them, we’ll find you sales reps who match their characteristics,” said Jason Slaughter, VP of Product at “But if you’re a new business just starting out, and you haven’t found the perfect fit for your team, our extensive research on sales performance will help you find the ideal candidate for your role.”

At present, the database contains more than 50,000 highly skilled sales professionals, and the organization has provided recruiting services for over 800 leading companies including those found in the Fortune 1000. currently operates in the following metro areas: New York, San Francisco, Boston, Chicago and Toronto. An aggressive expansion is planned for the third quarter of 2016 – more metro areas will be added this summer.

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At our mission is to help salespeople find their ideal career. We start by understanding an individual’s unique selling style and then matching them to a company and role where they will thrive. Employers use to gain access to our pool of top performing salespeople and patent-pending sourcing solution that reduces time-to-hire by 32%.

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Tim Peters

Tim Peters

Vice President of Marketing at Ideal
As Vice President of Marketing, Tim holds responsibility for all aspects of the company’s marketing strategy and operations. In overseeing the marketing team, Tim leads the organization's candidate acquisition and demand generation efforts along with brand strategy, corporate messaging, advertising, content marketing, social media, and public relations initiatives. Outside of work Tim is an active community volunteer. He sits on the board and is currently Chair of Canadian Hero Fund, a registered charity that supports Canadian military families. Tim also enjoys training in Krav Maga martial arts and spending time at his family cottage in Northern Ontario. Tim holds an Executive Masters in Business Administration (EMBA) from the Richard Ivey School of Business at Western University and an Honours Bachelor of Arts degree from the University of Toronto.
Tim Peters