Instagram, Facebook, Snapchat, Yo! — I know, every week there’s a new social network you’re supposed to download (what happened to the good old days of MSN messenger?). Content marketers everywhere are telling you which one is better, the optimal profile for each one (guilty: LinkedIn Profile Tips For Salespeople: What Shaq Got Wrong), and how essential it is to brand yourself in 2014. But you’re in sales — you don’t have all day to spend “tweeting” — you need to sell something. Got it. My friend Marius from Tactical Sales Training has got a checklist for you. Good luck!
Why LinkedIn Optimization Matters
LinkedIn, more than ever, has become an essential tool for your employment war chest. It’s grown in potency and effectiveness yet the number of profiles sitting dormant hasn’t really decreased. You may already have a LinkedIn profile but I’m going to take a wild guess and say you have not put the time and effort into constructing the perfect profile. You have to consider your LinkedIn profile like a public resume, headhunters and recruiters spend a considerable amount of time on LinkedIn trying to find their next recruit. So how do you get ahead in the employment world, especially if you’re freshly graduated or looking for a new career path? This is where the infographic checklist comes in; it sets out a blueprint for you to follow, even as a way to simply maintain your profile to ensure everything is 100%.
Understanding the Infographic
LinkedIn has a built in search engine, that means you can create your profile in a way that it goes further up the rankings. Now no one really knows what makes your rank increase, but you can certainly hazard a guess and assume that experience and content does your profile wonders. Not only does have an optimized profile help you rank higher within LinkedIn, it also helps you appear in search engines, you’ll find that LinkedIn has a strong presence within Google’s search results so focus on keywords too (you’re basically marketing yourself).
LinkedIn for Networking
The USP of LinkedIn is that you can network with anyone and everyone in any world of business, but again, there are ways you can set up your profile to be welcoming to other networks and ensure that they have a reason to connect and communicate with you. There are also increasingly more ways to engage with others and attract conversation, all of this is a great way to create warm calling (or warm contact) opportunities for lead generation or even job outreach. A lot of people tend to spend most of their time bragging and boasting about their previous career and educational achievements, which is great, but make sure you’re focusing on creating a presence online that people are drawn to – industry knowledge, insider news and so on are great ways to align yourself for being considered an industry leader.
LinkedIn for Business/Marketing
This is the part of LinkedIn that many people tend to get wrong, they go overboard with self-promotion and make themselves an unbearable profile to connect to. Instead, you need to focus on balance; you’ve got the added option of self-promotion through your company page. Now check out the infographic and go through the checklist, see what you’ve missed out and what could be improved upon, chances are you’ll see an increase in connections and general engagement with potential new opportunities. Anything Marius didn’t touch on? Let me know in the comments or tweet @ directly!
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