How To Use A Personality Assessment To Hire Salespeople [Video]

What’s a sales personality assessment? And how does it help you hire better salespeople?

In the third episode of’s video series The Science of Sales Hiring, I explain how a sales personality assessment helps you identify salespeople who are more likely to succeed in your sales role – and produce 20.7% higher sales revenue on average.

Increase sales revenue by 20.7% by using a personality assessment to hire salespeople

The personality traits to look for when hiring salespeople

The most commonly researched personality traits for salespeople are the OCEAN traits (aka The Big Five):

  • Openness to Experience (how creative you are)
  • Conscientiousness (how hardworking you are)
  • Extraversion (how social you are)
  • Agreeableness (how nice you are)
  • Neuroticism (how negative you are)

Out of the five OCEAN traits, the ones that have the highest correlations with sales performance are: Conscientiousness and Extraversion.

Research has found that Conscientiousness and Extraversion explain about 17% of the differences in sales performance. That’s a lot! Compare that to prior experience, which only explains about 3% of the differences in sales performance.

The best personality assessment to use when hiring salespeople

There are three main ways to assess personality in salespeople before you hire them.

  1. Yourself: The salesperson completes an assessment of his of her own personality.
  2. Other people: Friends, family, and co-workers complete an assessment of the salesperson’s personality.
  3. Social media profiles: Other people (e.g., hiring managers) complete an assessment of the salesperson’s personality based on his or her social media profiles.

Research has found that other people’s assessments of a salesperson’s personality and assessments of a salesperson’s personality based on social media profiles are correlated with work performance.

However, the most common method of assessing salespeople’s personality is getting them to assess themselves. Why? It works!

Getting salespeople to rate their own personality results in hiring salespeople who produce on average 20.7% higher sales revenue.

Check out the third episode of The Science of Sales Hiring below – How To Use A Personality Assessment To Hire Salespeople

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Ji-A Min

Ji-A Min

Head Data Scientist at Ideal
Ji-A Min is the Head Data Scientist at Ideal. With a Master’s in Industrial-Organizational Psychology, Ji-A promotes best practices in data-based recruitment. She writes about research and trends in talent acquisition, recruitment tech, and people analytics.
Ji-A Min