How Much Does it Cost to Replace a Sales Rep? $114,957! [Infographic]

You know your sales hiring is broken but you just don’t have the time or energy to do something about it right now.

Besides, how bad can it really be?

Let’s take a look at the data summarized in our new infographic How Much Does It Cost To Replace A Sales Rep below:

How Much Does It Cost To Replace A Sales Rep - Ideal Candidate

Costs of a bad sales hiring system

Average cost of replacing a sales rep


  • Separation costs
  • Replacement costs (e.g., lost time in territory)
  • Training costs
  • Acquisition costs

(source: DePaul University’s Sales Effectiveness Survey)

Average turnover rate for sales


(source: DePaul University’s Sales Effectiveness Survey)

Rewards of using a data-based sales hiring system

Average increase in quality of hire by using an algorithm


(source: The Harvard Business Review)

Average increase in sales revenue by using an assessment to hire sales reps


(source: Farrell & Hakstian, 2001)

Average net gain in sales productivity per sales rep over their tenure


(sources: Farrell & Hakstian, 2001; HBR; U.S. Bureau of Labor Statistics)

The bottom line

Assess what’s not working about your sales hiring today and fix it to increase your bottom line.

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Ji-A Min

Ji-A Min

Head Data Scientist at Ideal
Ji-A Min is the Head Data Scientist at Ideal. With a Master’s in Industrial-Organizational Psychology, Ji-A promotes best practices in data-based recruitment. She writes about research and trends in talent acquisition, recruitment tech, and people analytics.
Ji-A Min