Attracting great salespeople to your company has always been hard because high performing salespeople have their pick of sales roles.
So what can you do to create a sales hiring competitive advantage? Ensure you have a great candidate experience in your sales hiring process.
Why a great candidate experience in sales hiring matters
A recent CareerBuilder survey of 5,000+ employees found that 77% of job seekers said that they’d be willing to accept a 5% lower salary if the employer created a great impression through the hiring process.
LinkedIn’s data show that companies with positive employer brands have nearly 50% lower costs per hire.
Employer brand and candidate experience go hand-in-hand: improving your candidate experience is one of the most effective ways to strengthen your employer brand.
How to create a great candidate experience for your sales hiring process
So how do you create a great candidate experience for your sales hiring process? According to CareerBuilder, job candidates have a negative impression of a company if they:
- didn’t hear back from the company after submitting an application
- didn’t hear back from the company after an interview
- received an offer that was nowhere near their lowest acceptable terms
Job candidates have a positive impression of a company if they:
- received consistent updates throughout the application process
- were always treated with respect through the application process
So if you want to attract the best salespeople, you need to offer a transparent, respectful, and responsive job application process that speaks to the sales candidates’ needs and desires.
How to promote the great candidate experience of your sales hiring process
Promoting your great candidate experience through your company web site and social media accounts is a great start, but you don’t want to stop there. Why not?
LinkedIn’s 2015 Job Seeker Trends Report found that both Millennial and female job seekers are more likely to use third party websites and online job boards when looking for a new job.
You can also promote your great candidate experience through:
A sales-specific company page explaining the sales role and highlighting your sales culture
See an example of a video highlighting the culture of the sales team at Top Hat below:
Testimonials from sales candidates who’ve gone through your sales hiring process
See what Dan has to say about his candidate experience with Ideal Candidate’s easy-to-use, fast, and responsive sales hiring process that differed from the “standardized, HR, thanks for applying email” he was used to in the video below:
Are you looking for salespeople that are a perfect fit for your sales role, team, and company culture? Use Ideal Candidate to automate candidate sourcing and duplicate your top sales performers. Sign up for a free trial now.
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