Sales is a game of numbers: Quotas. Pipeline generation. Number of phone calls placed. Number of demos played. The list goes on. Accurate data collection is crucial for sales, but it shouldn’t stop there.
The ability to make data-based decisions is invaluable for the rest of the organization as well. In fact, it’s how Google runs its entire organization. In this era of big data, the new ABC(D) of sales is: Always Be Collecting Data.Continue reading