Recruiting for sales has always been challenging and it’s only getting harder with the current candidate-driven job market. Getting sales recruitment right is so important because your company’s revenue is directly tied to the quality of your sales hire.
When you don’t have sales recruitment expertise yourself or otherwise in-house, it makes a lot of financial sense to find a great external sales recruiter to help.
Here’s a handy checklist of 5 things to look for when choosing a sales recruiter who’s right for you.
1. Understands the profession of sales
Sales is a complex and evolving profession. A great sales recruiter needs to understand both the big picture and the details of what’s going on in sales whether it’s the growing importance of the SDR, what competitive salaries in your market look like, and what salespeople are looking for in a sales role.
2. Leverages the latest recruitment trends and innovations
A great sales recruiter knows that the latest recruitment trends include an emphasis on recruitment marketing and the candidate experience. But it’s not enough for the sales recruiter to know about these trends, they need to show proof that they’re leveraging them to attract and recruit the right sales talent to your role. For example, did you know that compared to other generations, Millennials are more likely to apply for jobs on third-party websites and online job boards?
Looking for a great sales recruiter? Ideal’s database of passive and active sales professionals means we can source qualified candidates within hours of an engagement. Find out more here.
3. Uses recruitment technology wisely
With hundreds of vendors out there, picking the right recruitment technology is crucial for a great sales recruiter to stay competitive. The value of technology that automates the low-value admin work involved in recruitment like screening resumes helps a great recruiter focus on what they do best: spending time with both candidates and employers to find the best mutual fit.
4. Understands the value of using data
A great sales recruiter should be leveraging data and data analytics to find you the best sales hire. With the advancements in recruitment technology, collecting data on salespeople’s personality and culture fit and then using that data to identify the right sales talent for your role has never been easier.
5. Has strong relationships with candidates
A sales recruiter’s great relationship with you doesn’t matter if they don’t have strong, positive relationships with sales candidates. Let’s be honest, recruiters don’t often have the best reputation on either side of the equation so if they have sales professionals willing to sing their praises, that’s a promising sign.
A great sales recruiter understands the sales marketplace, leverages recruitment technology and trends, and has strong positive relationships with sales candidates. If you can find a sales recruiter who can show you that they have these strengths, you should be confident in their ability to find you the best possible salespeople for your role.