Sales/Research Marketing Services
About the company
Stamats is the nation’s thought leader in higher education integrated marketing. Our approach to each project is simple: We recognize the unique needs and expectations of each client and draw on the company’s 60+ years of higher education experience. Our people are among the best in the business, and we take our leading position in the industry seriously.
We were the first company to explore how integrated marketing communications could be adapted to higher education. But we didn’t stop there. We’re always looking inside and outside higher ed for concepts and ideas we believe our clients would value.
We enjoy providing fresh, creative thinking on critical issues and sharing those insights with others in the profession.
About the role
Description: Sales for Research Marketing Services
Sales for Research Marketing Services job purpose: Stamats Communications, Inc., a leading national research marketing and consulting firm, is seeking a professional to increase revenue for our marketing research service offerings by identifying and selling to prospects, maintaining relationships with clients, and acting as a consultant on research for building products, professional meeting planning, consumer brands, and health care clients.
Sell customized marketing research services by establishing contact and developing relationships with prospects and recommending appropriate research and marketing solutions.
Maintain relationships with clients by providing support, information, and guidance.
Identify new research marketing approaches and improvements by remaining current with overall industry trends, market activities, and competitors’ service offerings.
Uncover client marketing intelligence needs and outline research-based solutions which provide clear, high quality insight and direction
Be a subject matter expert on marketing research and how it pertains to the industries served by Stamats Communications, and share that knowledge both externally and internally through speaking engagements, workshops, webinars, blog posts, and other opportunities.
Maintains professional knowledge by attending appropriate workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices, and participating in professional societies.
With the Vice President, Marketing Research, and senior management aid in defining the strategic direction for Stamats’ research marketing services.
Keep the Vice President, Marketing Research and senior management informed of activities by submitting activity and results reports, such as weekly call/activity reports, and monthly and yearly leads sales analyses.
Skills/Qualifications: Presentation Skills, Client Relationship Skills, Leadership Skills, Motivation for Sales, Prospecting Skills, Meeting Sales Goals, Creativity, Sales Planning, Team Player, High Energy Level
Company Overview: Stamats Communications is a specialized marketing and consulting company serving distinct markets including building products, professional meeting planning, consumer brands, higher education, and health care.
Research-based product offerings include:
• Brand/image and perception research including tracking and perceptual mapping
• Market and competitor profiling, environmental scans
• GIS, geodemographic market, and customer analysis
• Choice-based modeling including pricing elasticity, TURF, and market simulation
• Customer and employee satisfaction
• Needs-based segmentation, positioning/repositioning
• New product and market development, adoption/diffusion research
• Creative concept and message testing
• Marketing communication audits
• Communication sequence mapping and optimization