Sales professionals are increasingly using social media tools to network, connect with prospects and maintain relationships with existing contacts. Jamie Shanks has compiled a list of 7 social selling tools for us that he uses on a regular basis and highly recommends to other sales professionals and clients that he trains on social selling.
IFTTT (“if this, then that”) allows users to create “recipes” that are connected to social media tools to automate tasks and responses based on triggers. For example, you can set up a recipe if someone you’re connected to posts a new job on LinkedIn, you will automatically get an email to alert you. Another example of a recipe is if someone you follow publishes a new blog post, you can have your Twitter account automatically share it. Automation of activities you regularly perform makes life so much easier!
Newsle is a tool that notifies you about important articles on colleagues and friends you are connect to. Newsle works by presenting you with press releases, blogs or articles that mention connections in your LinkedIn network. These updates are valuable for professionals who are committed to building robust networks, and provide you with valuable conversation starters every day.
I’ve been a Feed.ly user for 3 years now. Now that LinkedIn owns Pulse, I’m beginning to migrate over. LinkedIn Pulse is a content aggregator that allows you to follow any blog, and presents the articles to you in a digital newspaper format. Having articles from the blogs you follow all in one place allows you to quickly stay up-to-date and find the articles that are the most interesting to you.
I used to email myself news and articles that I wanted to access again in the future. However, this was a terrible filing system. Then, I discovered Pocket, an online tool to save articles and tag them with categories to keep them organized. Now, if I want to find every article I’ve bookmarked about why sales departments need to look at social selling, I just access my “Why Social Selling” folder in Pocket instead of searching through my emails.
Hootsuite makes it easier than ever to share interesting content with your followers. In addition to allowing you to schedule updates, Hootsuite has a Google Chrome and FireFox extension called Hootlet that allows you to share the content you’re reading with just one click. Hootsuite also allows you to create tabs and streams to easily organize and monitor your social world, including your own social media, your clients and even listen for news from prospects.
LinkedIn Sales Navigator
The LinkedIn Sales Navigator is a tool that allows you to find prospects and save leads from LinkedIn. The tool has been redesigned recently and looks fantastic! I believe that this is an essential tool for any company that is embracing social selling. I predict that LinkedIn Sales Navigator will become for social selling what Salesforce has become to the CRM.
SAVO Inspire is my favorite social selling secret weapon. SAVO Inspire allows you to send video postcards to your buyer. These video postcards contain video, and are interlaced with other digital assets for my buyer to digest. I personally love using these video postcards during the later stages of the buying journey. Rather than sending the prospect a .PDF of our contract and proposal, we embed the documents into an interactive story. This allows our champion at the organization to forward the postcard to others in the organization. If I can’t personally sell to all the stakeholders, I still want a digital asset to do the job for me!
Are there any social selling tools I’ve missed? Which social selling tools do you use the most during the sales process?
Jamie Shanks is the Managing Partner at Sales for Life, the world’s definitive social selling training and coaching company. Jamie has built social selling solutions in nearly every industry, ranging from startups to Fortune 500 corporations. Prior to being the Managing Partner at Sales for Life, Jamie was the Director of Sales at two SaaS software companies, Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. Jamie is also the Toronto chapter President of the American Association of Inside Sales Professionals and holds an MBA from the University of South Australia.
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